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Certified Research Professional (CRP)

The Certified Research Professional (CRP) designation offered by International Institute for Procurement and Market Research (IIPMR) is considered to be the world’s most respected Certification by the Market Research Industry This certification is globally recognized and also serves as a benchmark to ascertain the quality of candidates for many of the recruiting companies. The International Institute for Procurement and Market Research (IIPMR) is based out of Texas, USA. It has members from over 54+ countries and is the only certification body in the whole world to offer a Certification in Market Research


This certification course helps experienced analysts to have a holistic view of the entire gamut of Research and become versatile across many industries such as Banking, Chemicals, Pharmaceuticals, FMCG and IT. In many countries, it is mandatory for Research Managers to be a CRP. This certification helps individuals who are already working as a Senior Research Analyst or as Team leader and puts them on the fast track to becoming a Research Manager.

This is one of the most preferred certification by companies looking to hire Research Managers. This calls for experienced Research Analyst to possess excellent research skills, Team handling capabilities and exceptional knowledge in SPSS Individuals who have completed the CRE exam or those having a minimum of 3 years work experience and currently working as a Senior Research Analyst or a Team leader in the Research Industry can do this course. Individuals working in areas relevant to research such as equity research, media research, consumer research, financial research, procurement research; commodity research, operations research etc are eligible.

Why Cambridge is a unique place to learn:

  • Authorized Exclusive Education Provider of IIPMR, USA in Middle East.
  • Online / In-House Training – highly unique knowledge delivery methodology.
  • Conducted by Subject Matter Experts (SMEs) with 20+ years of industry experience and Certified.

  • Real time case studies and examples.
  • Online Certification Exam
  • Assistance for CRP Exam Booking
  • Cambridge Education – 31 Years of Business Excellence!

Cambridge Education is established in the market with a great achievement on Assisting the Clients to “Pass the IIPMR-CRP exam in the First Attempt”.

Benefits to Individual and Organizations

The CRP On-line Training and Certification Program includes access to the On-line Learning Portal, Instructor Support, Exam and Certification. There are 93 modules in total that need to be completed for this certification course.

By passing the exam for Certified Research Professional, you will join an elite group of professionals who have demonstrated a commitment to excellence in Market Research. The CRP designation can be mentioned after your name just like a Ph.d. The CRP designation will also be a proof of your technical Professionalise and will enhance your Credibility in the Industry.

Benefits to Individual:

  • This certification help the individuals understand the factors that influence the market shift and predict the same.
  • Help in making decisions for the organization to enhance business results
  • Increase your earning potential after getting certified
  • Increase your credential in the Job market arena.
  • Become a Globally Certified Professional in Research Domain.

Benefits to Organization:

  • This Certification guides your communication with current and potential customers.
  • Certified Research Professionals helps you identify opportunities in the marketplace
  • Market research helps you minimize risks and measures your reputation
  • Market research uncovers and identifies potential problems and possible solutions for the same.
  • Market research can help you establish trends and invent new trends
  • Market research helps you establish your market positioning of the organization
  • Market research can determine the most persuasive ‘promise’

Modules Covered Includes the following:

There are 136 modules in total that need to be completed for this certification course.

  •  Overview of Market Research
  • Quantitative and Qualitative Research
  • How to do Market Sizing or Market Segmentation?
  • Survey Research
  • Survey Research: Field Project Management
  • Survey Research: Analysis And Reporting
  • Industry Research & Analysis
  • Consumer Research
  • Data Mining and Analysis
  • Commodities Exchange
  • Company Research
  • Hedging – Futures & Contracts
  • Competitive Research: How to do Competitive analysis with examples.
  • Forecasting
  • Equity Research
  • Introduction to Procurement Research
  • Why is Supply Chain Knowledge required in Market Research Industry
  • What is Supply Chain Management?
  • Procurement (Supplier selection, Procurement policies, etc.)
  • Traditional Procurement Process
  • Manufacturing/ Production
  • Distribution
  • Deep Dive on Distribution with Examples
  • Global Decisions
  • Knowledge on how to optimize back end operations
  •  Developing e-procurement solutions
  •  Animation on Procure to Pay Process
  •  Reverse Auction
  • How to use Emptoris tool to conduct Reverse Auctions
  • Practical Demonstration of how to do Reverse Auctions using Ariba
  • Value Chain Analysis
  • Spend Management
  • Inco Terms
  • Payment & Discount Terminologies
  •  What is Strategic Sourcing? (Examples & Case Studies)
  • Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
  • Best Practices on Procurement
  •  Top 5 Procurement Predictions
  • Top 5 Supply Chain Trends
  • Top 5 steps to Insuring your Supply Chain
  • Preparing Global Supply Chains Against Uncertainty
  • Strategic Procurement
  • Need for Market Research in Procurement/Supply Chain
  • Importance of Crude Oil
  • Important Economic Concepts
  • Sourcing Process
  • Sourcing Process in Pharmaceutical Industry
  • Low cost Country Sourcing
  • Deep Dive on Primary Research – Step by Step Instructions with Examples
  • Guest Lecture on Primary Research
  • Primary Vs Secondary Research
  • Look At What Matters Before Doing Research
  • Top 5 Market Research Trends
  • How Should Social Media Be Used In Market Research
  • Current Market Research Trends
  • Acquisition Research
  • Advertising/Media Research
  • Branding Research
  • Customer Lock-In Toolkit
  • Customer Satisfaction Research
  • Employee Satisfaction Research
  • Market Assessment Research
  • Market Entry Research
  • Market Tracking Research
  • Product Development Research
  • Conjoint Analysis
  • Pricing Strategy Research
  • Segmentation Research

  • Porter’s Five Force Analysis
  • Pestle Analysis
  • SWOT Analysis
  • Supplier Diversity
  • Magic Quadrant Analysis
  • Supplier Ranking & Capability Matrix
  • Competitive Intelligence – Deep Dive
  • Supply Chain Risk & Business Continuity
  • Supply Chain Strategies – Design and Management
  •  Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
  • Off-Shoring / Localization / Outsourcing Strategies & Risks (India, Middle East, Africa)
  • Supply Chain Synchronization & Statistical Total Cost of Ownership Tools (End-2-End)
  • Financial Risk Analysis
  • Example 1 -The Four financial statements
  • Example 2- The Four Core Financial Statements
  • Financial Ratio Analysis
  • Ratio analysis – Additional Examples
  • The Accounting Equation
  • The General Ledger
  • Accounts, Debits, and Credits
  • Cash Ratio Analysis
  • Price Forecasting – CAGR & Linear Regression
  • Price Forecasting – Multiple Regression
  •  Price Forecasting – Weighted average regression and Time series Analysis
  • Introduction to SPSS
  • Input Data Manually in to SPSS
  •  Importing a Text File in to SPSS
  • Importing an Excel File in to SPSS
  • Recode and Compute Variables
  • Converting String Variables to Numeric
  • Computing Z Scores
  • Descriptive Statistics
  •  Histograms
  • Scatterplots
  • Boxplots
  • Bar Charts
  • One Sample T-Test – Part 1
  • One Sample T-Test – Part 2
  • Independent Samples T-Test
  • Dependent (Paired) Samples T-Test
  • One-way ANOVA
  • Two-way (Factorial) ANOVA
  • Repeated Measures ANOVA
  • Mixed Between Within ANOVA
  • Bivariate Correlation
  • Partial Correlation
  • Multiple Regression
  •  Logistic Regression
  • Chi-square Test for Goodness of Fit
  • Chi-square Test for Independence
  • Mann-Whitney Test & Wilcoxon Rank Sum Test
  • Kruskal Wallis Test
  •  Wilcoxon Signed Rank Test
  • Spearman Rank Order Correlation
  • Friedman’s ANOVA
  • Logistics Management
  • Guest Lecture 1 – Logistics Management
  • Guest Lecture 2 – Logistics Management
  • Global Logistics and Transportation (How to determine optimal costing and freight routing. One domestic example and one overseas example for freight routing. Road, ocean and air services. How to choose the best carries depending on situations)
  • Logistics in Hong Kong and China
  • Logistics – International transportation export management
  • Emergence of 5 PL
  • 10 Common 3 PL mistakes
  • Omni Channel Logistics – Latest trends in Logistics
  • How to Financially Optimize a company’s Supply Chain

“The CRP training course approach @ Cambridge Education is designed to assist the candidates to pass the PMP exam on the first attempt. The wide-ranging topics of the curriculum cover the updated tools and strategies. These topics help to handle even the most challenging projects successfully. The courseware is commensurate with the changing business scenario. As a result, the trainees will always be updated with current happenings in corporate world.”

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